LET'S WRANGLE YOUR DATA
Whether you love data and regularly incorporate measurement into your strategy or were an English major and struggled through stats class, our Market Vitals team is ready to support you. We bring a fresh perspective and a positive attitude to your data analysis and measurement, helping you define the metrics you need to monitor, analyze results and create a customized report with recommendations.
You’re Busy. Let Us Translate Your Data into a Meaningful Budget Maximizer.
YOUR OUTSOURCED MARKETING ANALYTICS DREAM TEAM
Whether you need to defend your current marketing budget or justify an increase, we know the data you need and how to go about getting it. Our team is a blend of marketing strategists and career analytics professionals who love gathering the right data, analyzing it for insights and giving you monthly recommendations on how to optimize spend.
PAID, EARNED & OWNED MEDIA
Your PR strategy should be working hand-in-hand with marketing efforts. We collect and report not just your paid data, but owned (like your website) and earned (like media hits) to evaluate how well that’s working.
THE RIGHT DATA
How do you know what to measure? Take a look at your budget. Depending on how your organization has prioritized spending, we can build a custom dashboard that reports only the data you need without overwhelming you with things you don’t.
A PRICE THAT FITS YOUR BUDGET
Marketing measurement is a necessity in today’s reality of fast-paced digital and traditional promotions. We can develop a solution customized to your needs for clients ranging in complexity from a community-based non-profit to an academic healthcare system. After a discovery meeting with your team and a solid understanding of your needs, we put together a dashboard reporting recommendation that fits both your decision-making and budget requirements.
HOW WE WORK
Kick-off meeting with internal subject matter experts & data owners to identify metrics; work from existing reports, as available for one source of truth.
First round of data gathered with internal and Market Vitals team.
Market Vitals team conducts analysis and builds a dashboard report with key insights and recommendations.
Report and recommendations updated monthly.
FIND YOUR SOLUTION
With a wealth of experience in both provider – and supplier-side healthcare marketing communications, our team is well-versed on the complexities of data and ROI reporting. We work closely with your finance and operations team, as needed, to ensure metrics reported are endorsed by senior leadership and follow best practices.
Marketing in the B2B world is more complex and sophisticated than ever before. Whether you’re using a sophisticated CRM tool for soliciting and tracking leads or running a mix of traditional and digital advertising, we help you round everything up in one report. No fancy software. No months of data downloads. Just some smart marketers and data nerds helping you get the right data in one place to report against your Key Performance Indicators.
With so many messages bombarding your target market, we can help you understand if you’re breaking through and meeting objectives. Digital strategies can provide immediate feedback on whether or not your message is landing, but that data should be consider as part of a bigger picture. Wherever you’re spending money (think trade shows, print, outdoor) and however you’re earning media exposure (think media relations, social engagement), it all should weigh into how you report performance and optimize your resources.
Demonstrating how public organizations responsibly manage taxpayer dollars is a constant challenge. Our analytics team is well-versed in public sector communications, including public involvement, community engagement and brand initiatives. We can help identify metrics your organization can regularly report to ensure consistency and transparency.